NEW TV SHOW AND A NEW SPONSOR EQUALS ONE BIG BURST OF FLAVOR

“Stir It Up” Gaining Sponsors Before A Network Deal!

FOR IMMEDIATE RELEASE
Media Contact: Shannon Donahue
Phone: (772) 321-4766
Email: Shannon@stiritup.tv

Waltham, MA – August 9, 2011 – With the launch of Strega Entertainment Group’s newest campaign and television show “Stir It Up” starring Host Olivia Iafrate and Producer Kasey Grenon, appetizing news and bursts of flavors are piling onto the table. The show focuses on educating viewers on nutrition, holistic wellness, citizenship and positive body image through fun recipes, cool music and humorous dialogue all while following the lives of lead characters Olivia and Kasey as they discover what it takes to create and produce a cooking show. The episodes will follow the girls as they uncover many of the hot-button issues facing America’s youth today including peer pressure, low self-esteem, weight issues, bullying and more. These “issues” unfold through hilarious dialogue, the characters, recipes, and sometimes even by a surprise celebrity guest.

Twenty-year-old Olivia Iafrate has pulled from her own life experiences to become her character, the show’s host, “Olivia Quinn”. Iafrate explains, “When I was a kid I was obese. I got made fun of by all the kids in school and they told me there was no way I could become a singer or an actress. I want to show girls that it’s never too late to get healthy and pursue your dreams no matter what they are! Never let someone tell you that you can’t do something.” See host Olivia share her story here.

“With the current bullying and negative body-image epidemics plaguing America’s youth, there is a clear need for positive, real role models that young women can look to,” says Strega President Peggy Iafrate. Leveraging industry relationships, collaborating efforts for “Stir It Up” have been made by The Jonas Group, Strega Entertainment Group, Producer Robbie Countryman (ABC Family, NBC, FOX Networks), See Note Music, BodiMojo, and The US Department of Health and Human Services O.W.H. Best Bones Forever! Campaign.

Since then, “Stir It Up” has launched their Facebook page and has since gained over 6,500 fans. “This confirms that there is a need for a show like this. Girls want a sense of community, somewhere they can go to feel like they fit in, get answers, and laugh,” says co-creator and producer Kasey Grenon.

And because the show has stirred quite the commotion on Facebook, Strega Entertainment Group has announced the newest sponsor to come aboard. Original Smart Cookie founder Tammy Cohen welcomed the opportunity to share her passion for delicious and nutritious foods with the team of “Stir It Up”. Just like the stars of the show, Olivia and Kasey, Cohen devotes her life to educating individuals on nutrition by making healthy choices fun, exciting, and never flavorless.

And the sweetest part about the deal? The Original Smart Cookie is always bursting with flavor. Every bite contains only the freshest produce, ingredients, and vitamins. Can you imagine getting a well balanced and nutrient-filled snack all from a single cookie? If not, just ask Tammy Cohen herself. Being a culinary graduate and also a mother, Cohen has been challenged to create healthy, yet tasty foods for her family. With the creation of the Original Smart Cookie and flavors like, Gimme A Beat (A vegetable, raspberry beet cookie and now the Official Cookie of SIU!), ChocoLoco (Vegetable double chocolate chip cookie) and many more, it was a match made in heaven for the girls of “Stir It Up”.

For more information on Original Smart Cookie visit: http://www.originalsmartcookie.com
To join the community visit: facebook.com/stirituptv
Website: www.stiritup.tv

About Strega Entertainment Group, LLC
Strega Entertainment Group, currently located in Waltham, MA, is a comprehensive entertainment marketing firm founded in 2008. Through their experiences with industry giants such as Kimberly-Clark, Disney, and Kaplan Education, Strega has developed specialized tactics for targeting and activating consumers. Led by a small, but dedicated team, Strega Entertainment Group has found success in the entertainment industry with clients such as Honor Society, Ashlyne Huff and Savvy. Strega Entertainment Group can be found at www.stregamarketing.com.